Look what I found in my inbox as soon as I got home – an email from Hub Magazine:
“The format Hub is changing. As we have not been able to employ a full-time advertising salesperson we have not had the ability to attract a sufficient amount of revenue to keep the magazine going in its existing format. Even though we almost sell out each issue, sales revenue is never enough to cover costs. You may be aware that the cover price of a magazine (for a magazine of our size, at least) is usually a loss-leader. The aim is to attract advertising, and though the subscribers were with us we simply did not have the business acumen sufficient to sell the quantities of advertising needed. Hub was put together by a couple of people with an interest in genre fiction – not by an experienced publishing empire.
Hub will therefore move to an electronic-only format from issue 3.”
I’m kinda chuffed; it adds weight to my earlier assertions about electronic publication as a better potential business model. I’m kinda gutted, because that’s one less dead-tree mag I’ll be receiving (and I do like them, you know).
Furthermore, it’s distracted me from dwelling overlong on the fact that I just got dumped by text-message on the last leg of my journey home. Happy Easter!