Islam 101; content=advertising; death of the novel; cybrid embryos …

• 1 – What Every American Should Know About the Middle East
  “… frighteningly few know the difference between Sunni and Shia Muslims, and most think the words “Arab” and “Muslim” are pretty much interchangeable. They aren’t.” I wish more Brits knew this stuff too.
  (tags: religion primer politics culture Islam Arab MiddleEast)
• 2 – Content Is Advertising… In The Newspaper Industry
  “Newspapers, unfortunately, are still acting as if they have a captive audience. Many have done little to differentiate themselves or to provide content that matters to their select readers that distinguishes them from the same content that can be found e
  (tags: media marketing content business advertising news newspapers)
• 3 – Will the Novel Die?
  “… I think a lot of these defenders of the novel have a fundamental misunderstanding of what a novel is, not to mention a fundamental misconception of its importance.” Dave Louis Edelman.
  (tags: publishing ebooks electronic obsolescence format media fiction writing novel)
• 4 – Web surfers know advertisers are watching—and don’t like it
  “… the only Internet users who aren’t aware that some of their activities are being tracked and used for marketing purposes are those who just joined yesterday.”
  (tags: psychology privacy marketing tracking advertising targetted web)
• 5 – First British human-animal hybrid embryos created by scientists …
  “… forming a crucial first step, scientists believe, towards a supply of stem cells that could be used to investigate debilitating and so far untreatable conditions …” Cue religious handwringing and technophobia.
  (tags: science chimera embryo hybrid biotech cell stem UK)
• 6 – How to Create a Rock-Solid Tagline That Truly Works
  “To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline …” Sloganeering as high craft.
  (tags: writing communications marketing branding tagline slogan copywriting)

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