What advertising teaches us about fiction; the four-thing memory limit …
“Whatever your opinion of advertising or direct mail, it has a lot to teach us about the art of writing fiction.” GLP knows the score.
“Now scientists think the true capacity is lower when people are not allowed to use tricks like repeating items over and over or grouping items together.”
“Part of your success as a freelancer depends on how pushy you can be. No, reallyâ€”it does.” Hmm.