Links for 06-11-2007
Marketing budgets may shrink, Hollywood writers strike, the economics of free content …
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1 – Chaos theory: advertising cash will soon decrease
“Scarcity no longer drives the media market [...] Now there’s always another page view. This will drive down the price of media and that could reduce total ad spending.”
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2 – How Big Media’s Copyright Campaigns Threaten Internet Free Expression — Doctorow
“Under most countries’ copyright laws, creative works receive a copyright from the moment that they are “fixed in a tangible medium” (hard drives count), and this means that the pool of copyrighted works is so large as to be practically speaking infinite.
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3 – Titanic Crew Strikes Over Deck Chair Arrangement
“If there ends up being a lengthy writers’ strike [...] it’s only going to create a content vacuum that will be filled by small independent producers who understand how to use digital technologies to produce and distribute content on a tight budget.”
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4 – Free is more complicated than you think
“Unlike simply selling what we make, free requires creative thinking about how to make money around what we make.”
November 6th, 2007 at 8:05 am
Re the idiot blogger who doesn’t understand that scabs rarely get hired after the strike….
What s/he seems to be arguing is this:
If they strike to get paid, we who blog will work for free.
If they stop writing, those who don’t write will step in to provide content free entertainment.
Already the audiences are discovering that more is “written” than they had ever imagined.
November 6th, 2007 at 11:50 am
Point taken, Farah. I think what he’s trying to say isn’t that the strike is a bad idea, per se, but that the notion of a universal contract that treats everyone the same is flawed. Whether that’s the case or not is beyond my grasp of economics and law, but it struck me as an interesting opinion.