Fresh from the clogged tubes of teh intarwubs…
"GCLA has described their proposal for Food City as the “the marriage of landscapes and urbanism“. Their project integrates a variety of proposals to decrease overall energy use — concentrated solar collectors, towers covered in thin-film photovoltaic cells, piezoelectric pads in pedestrian areas, and methane harvesting through sewage percolation tanks.
GCLA also proposes water conservation measures critical to off-the-grid survival in water-starved Dubai, like atmospheric water harvesting, solar desalination through concentrated solar collectors, grey water recycling, and application of hydroponic sand to minimize water loss. Essentially, GCLA’s vision is an amalgamation of nearly every urban sustainability initiative in the past few years. It’s certainly utopian, but it may ultimately prove necessary." Well, they dream big, you gotta give 'em that.
"Understand the relationship between PR efforts and sales, PR and your reputation. The simple fact is, your PR efforts can greatly enhance your reputation without having as large an effect on your sales. Good PR is as much about setting you up for future opportunities and making sure you stay in the public eye as it is about readers making purchases. Studies show that readers may need to hear or read about a book as many as seven times before deciding to purchase it. Thus, a strong PR effort will influence sales over time, but the primary impact is to position you in other ways." Jeff VanderMeer.