Links for 16th December 2008

Fresh from the clogged tubes of teh intarwubs…

  1. The power of smart copywriting

    "… changing the offer or the product is more important than changing the hype." One of those lightbulb-over-the-head moments.

    Tagged with: writingmarketingcopywriting

  2. 10 Useful Techniques To Improve Your User Interface Designs

    "Web design consists, for the most part, of interface design. There are many techniques involved in crafting beautiful and functional interfaces. Here’s my collection of 10 that I think you’ll find useful in your work." Some great and simple tips here.

    Tagged with: webdevdesigntutorialinterfaceusabilitytechniques

  3. Derinkuyu, the mysterious underground city of Turkey

    Via Grumpy Uncle Ellis. Very like something out of Aldiss' Helliconia books.

    Tagged with: historyarchitecturearchaeologyancientundergroundcityTurkeyDerinkuyu

  4. George Monbiot asks Fatih Birol, chief economist of IEA, when will the oil run out?

    "In terms of non-Opec [countries outside the big oil producers' cartel]," he replied, "we are expecting that in three, four years' time the production of conventional oil will come to a plateau, and start to decline. In terms of the global picture, assuming that Opec will invest in a timely manner, global conventional oil can still continue, but we still expect that it will come around 2020 to a plateau as well, which is, of course, not good news from a global-oil-supply point of view." No shit, Sherlock.

    Tagged with: futurismenvironmentpeak-oileconomicsenergyoilIEA

  5. Sense of Wonder, Writing Landscapes, and the Imaginative Muscle

    "Over and over again I’ve critiqued manuscripts where I’ve asked the authors basic questions about the world of their stories. What does your character see? What does she smell, touch, taste and hear, and over and over the authors don’t know. The author can’t tell me how the landscape has shaped the characters. The author hasn’t inhabited the world imaginatively, so the reader can’t inhabit it either."

    Tagged with: writingsciencefictionsfsensawundaimaginationdescriptionenvironment

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