Links for 30th October 2008

Fresh from the clogged tubes of teh intarwubs…

  1. The Four “P” Approach: A Persuasive Writing Structure That Works

    "The 4 Ps structure consists of promise, picture, proof, and push in place of the four elements of attention, interest, desire, and action. The 4 Ps provide more expansive elements than AIDA… "

    Tagged with: writingcopywritingmarketingpersuasion

  2. New Signs That Ancient Mars Was Wet

    "These opaline silicates were detected by MRO's Compact Reconnaissance Imaging Spectrometer for Mars (CRISM) and are the youngest of the three types of hydrated minerals. They formed where liquid water altered materials created by volcanic activity or meteorite impacts on the Martian surface."

    Tagged with: Marsspacewatermineralsscience

  3. Geoff Ryman interviewed

    "In 2002 Clarion I saw that a whole kind of SF writer, those whose work was based on science, were increasingly outside the SF and fantasy culture. I wanted to help get them published and I very suddenly found myself writing The Mundane Manifesto, based on some of the things the guys (and they were guys) had said. Both about old tropes driving out the new, and also an avoidance of the coming crunch in terms of oil, global warming, overpopulation, and development economics."

    Tagged with: Geoff-RymanMundaneSFsciencefictionsfinterview

  4. Virtual worlds set for second coming

    "… experts predict the virtual world phenomenon is entering a second phase in which businesses will become shrewder about their involvement in such environments and look more carefully at the tangible benefits they can realise."

    Tagged with: technologybusinessenterpriseSecond-Lifemetaverse

  5. 15 Key Elements All Top Web Sites Should Have

    "A clean and simple design is usually all you need. Bells and whistles are nice, but I’m one who tends to go with the “less is more” theory. You don’t want your design to be over crowded. You just want it to look good so it can stand out from your competitor(s) in the minds of your potential clients."

    Tagged with: webdevdesignelementsinspirationlist

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