Links for 3rd September 2009

Fresh from the clogged tubes of teh intarwubs…

  1. In-game ads, violence and the future of brand interaction…

    "The team based at the University of Luxembourg created a simple driving game named AdRacer in which players needed to drive over targets to gain points, while adverts were displayed unobtrusively on roadside billboards. In one version of the game, the targets were just symbols, in another, players had to run over pedestrians to increase their scores. Apparently, "Those who played a violent version of the game […] demonstrated significantly better recall of advertised brands than those who played the regular version."

    The problem is, although the violence seems to trigger something in the mechanism of human memory – it's not always good news for the advertiser; the connotations can be rather destructive, negatively impacting the gamer's opinion of the brand."

    Tagged with: advertisingmarketingcontextualcomputersgamingpsychologybranding

  2. Hyperlinked Contract Terms Are Enforceable

    Caveat Emptor, people; a precedent is a powerful thing.

    Tagged with: onlinelawclickwrapcontractprecedent

  3. A One-Way Ticket to Mars

    "While the idea of sending astronauts aloft never to return is jarring upon first hearing, the rationale for one-way trips into space has both historical and practical roots. Colonists and pilgrims seldom set off for the New World with the expectation of a return trip, usually because the places they were leaving were pretty intolerable anyway. Give us a century or two and we may turn the whole planet into a place from which many people might be happy to depart.

    Moreover, one of the reasons that is sometimes given for sending humans into space is that we need to move beyond Earth if we are to improve our species’ chances of survival should something terrible happen back home. This requires people to leave, and stay away." This one's becoming a hardy perennial… I suspect it may become yet more prevalent, also.

    Tagged with: spaceexplorationMarsmissionone-waypioneercolony

  4. First Hot Ice Computer Created

    "The basic idea is to exploit the travelling wavefront of crystallisation to perform calculations, rather in the manner of reaction-diffusion computers and the slime mold computer he has also toyed around with. So the speed of the wavefront as it moves through a Petri dish and the way it interacts with other wavefronts effectively performs computations.

    Adamatzky inputs data by triggering nucleation at multiple points in parallel by immersing aluminium wires powdered with sodium acetate into a supersaturated solution in a Petri dish. He "processes" the wavefronts using blobs of silicone to steer them around the dishes and has used the technique to create AND and OR gates.

    The results of a computation are determined by recording the movement of the wavefronts and analysing the edges of the resulting crystal structures."

    Tagged with: computingprocessorchemicalhot-ice

  5. New microprocessor runs on thin air

    "Each pneumatic valve is operated by changing the air pressure in a small chamber below the air channel, separated from the circuit by a flexible impermeable membrane. When the lower chamber is filled with air the membrane pushes upwards and closes the valve, preventing the binary signal flowing across one of the processor's junctions.

    Sucking out the air from the chamber reopens the valve by forcing the membrane downwards, letting the signal move across the junction.

    The two researchers used the valve-controlled channels to produce a variety of logic gates, flip-flops and shift registers, which they linked together to create a working 8-bit microprocessor."

    Tagged with: computingairpressureprocessorhardwaremechanical

  6. Information Visualization Manifesto

    "Embrace Time: Time is one of the hardest variables to map in any system. It’s also one of the richest. If we consider a social network, we can quickly realize that a snapshot in time would only tell us a bit of information about the community. On the other hand, if time had been properly measured and mapped, it would provide us with a much richer understanding of the changing dynamics of that social group. We should always consider time when our targeted system is affected by its progression."

    Tagged with: datainformationvisualisationmanifestoaestheticsmultimediaphilosophytheory

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