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	<title>Comments on: Product placement</title>
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	<description>Science fiction, science fact, and all that's in between ...</description>
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		<title>By: Velcro City Tourist Board &#187; Blog Archive &#187; A new world of opportunities</title>
		<link>http://www.velcro-city.co.uk/product-placement/comment-page-1/#comment-308</link>
		<dc:creator>Velcro City Tourist Board &#187; Blog Archive &#187; A new world of opportunities</dc:creator>
		<pubDate>Sat, 24 Jun 2006 14:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.velcro-city.co.uk/blog/2006/06/11/product-placement/#comment-308</guid>
		<description>[...] But the web itself, as we keep being told, is a platform for content, no longer the content itself. Furthermore, there are whole new worlds opening up in virtual space; some are localised (games played on a single machine, for example), but others are technically ubiquitous, open to anyone from any machine, and defined by their ability to host thousands of players at once - the MMPORPGs like World of Warcraft, for example. I mentioned a little while ago that the advertising people are already looking at ways to populate and hence monetise these environments. [...]</description>
		<content:encoded><![CDATA[<p>[...] But the web itself, as we keep being told, is a platform for content, no longer the content itself. Furthermore, there are whole new worlds opening up in virtual space; some are localised (games played on a single machine, for example), but others are technically ubiquitous, open to anyone from any machine, and defined by their ability to host thousands of players at once &#8211; the MMPORPGs like World of Warcraft, for example. I mentioned a little while ago that the advertising people are already looking at ways to populate and hence monetise these environments. [...]</p>
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	<item>
		<title>By: Udy</title>
		<link>http://www.velcro-city.co.uk/product-placement/comment-page-1/#comment-129</link>
		<dc:creator>Udy</dc:creator>
		<pubDate>Mon, 12 Jun 2006 14:08:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.velcro-city.co.uk/blog/2006/06/11/product-placement/#comment-129</guid>
		<description>haha day of light.</description>
		<content:encoded><![CDATA[<p>haha day of light.</p>
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	<item>
		<title>By: Udy</title>
		<link>http://www.velcro-city.co.uk/product-placement/comment-page-1/#comment-128</link>
		<dc:creator>Udy</dc:creator>
		<pubDate>Mon, 12 Jun 2006 14:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.velcro-city.co.uk/blog/2006/06/11/product-placement/#comment-128</guid>
		<description>Around 50% of computer games that see the day of light in Europe are merely advertisements in themselves, bog standard interchangeable billboards for the latest big movie or a yearly edition of a footie games that never really changes.  Not that I don&#039;t like football games, I just feel a bit dirty when playing them.

I have recently acquired an Atari 2600 console and although it does feature games such as Spiderman and Superman etc. you get the feeling that they were made for fans of those characters and not to sell a movie/lifestyle.

I can hardly talk though as I&#039;m a huge Nintendo nut and their whole strategy is brand loyalty, I guess they got me early.  they do make some awesome games though.</description>
		<content:encoded><![CDATA[<p>Around 50% of computer games that see the day of light in Europe are merely advertisements in themselves, bog standard interchangeable billboards for the latest big movie or a yearly edition of a footie games that never really changes.  Not that I don&#8217;t like football games, I just feel a bit dirty when playing them.</p>
<p>I have recently acquired an Atari 2600 console and although it does feature games such as Spiderman and Superman etc. you get the feeling that they were made for fans of those characters and not to sell a movie/lifestyle.</p>
<p>I can hardly talk though as I&#8217;m a huge Nintendo nut and their whole strategy is brand loyalty, I guess they got me early.  they do make some awesome games though.</p>
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		<title>By: Jose</title>
		<link>http://www.velcro-city.co.uk/product-placement/comment-page-1/#comment-119</link>
		<dc:creator>Jose</dc:creator>
		<pubDate>Sun, 11 Jun 2006 22:10:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.velcro-city.co.uk/blog/2006/06/11/product-placement/#comment-119</guid>
		<description>Bring on the gift economy.

Gaming was a subject dear to my heart in the mid nineties when I ran a paper and pencil and ccg publishing company.  You may want to check out Greg Costikyan&#039;s website where he talks about game design.  It looks like computer games may be headed into a crisis that forces them to evolve into new directions. We probably can&#039;t imagine what computer games will be like in 10-15 years.</description>
		<content:encoded><![CDATA[<p>Bring on the gift economy.</p>
<p>Gaming was a subject dear to my heart in the mid nineties when I ran a paper and pencil and ccg publishing company.  You may want to check out Greg Costikyan&#8217;s website where he talks about game design.  It looks like computer games may be headed into a crisis that forces them to evolve into new directions. We probably can&#8217;t imagine what computer games will be like in 10-15 years.</p>
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