I find all of it kind of amusing in a way particularly the stuff about the modern readership going for the free internet route rather than ‘stumping up the cash’. It puts me in mind of a colleague I used to work with when internet cafes had their first big boom in London (Way back in the early 90′s lol). One comment he said has always stuck with me… “If your making a website, running an online business, whatever, it’s the free s@$t that gets me in, if there’s no free s@$t, there’s a little cross on a button at the top right corner of the screen, it’s called the ‘can’t be arsed button’ and I use it all the time…”

Speaking as a myspace user, it’s not only because it’s free, flexible and powerful, but also because it was cleverly marketed and constantly passed around by word of mouth and the media.

Is science fiction such a niche market nowadays that to pass word of mouth is a difficult, disparate task?

Maybe the new Doctor Who will turn the generations upcoming into real geek heads like me…

One can only hope…