Tag Archives: narrative prototyping

A new narrative for narratives

A few days back a colleague linked me to this editorial at Nature about the use of full narrative forms in critical/speculative foresight work, which they link back to the establishing work of Brian David Johnson, who was at Intel at the time but now splits his labour between Arizona State U, consulting, and a fellowship with “a visionary innovation company that’s focused on growth”.

That latter vector of Johnson’s current employment probably sums up most of the issues I had with soi disant “science fiction prototyping” (SFP): it was framed quite explicitly as a product/service visioning process, was virtually devoid of methodology (let alone rigour), and made absolutely nothing of the critical potential of science fiction’s narrative toolkit. As such, it really didn’t stand too apart from long-established design paradigms, except for perhaps being a bit more honest about the “making stuff up and seeing where you might profitably take the ideas” aspect. My frustration with this rather shallow engagement with the potential of the narrative tools specific to science fiction has informed much of my academic work right from the start, arguably beginning with my first solo paper (Raven, 2014).

The Nature editorial largely rotates around a more recent paper in Futures (Merrie et al, 2018) in which the authors have taken the SFP idea and

… applied it to a topical environmental concern: the fate of the world’s oceans. The project paints four scenarios for 2050–70, each of which builds on current trends in oceans governance and the fishing industry, as well as ongoing development of marine science and technology. More-uncertain outcomes — the possible collapse of ice sheets and the formation of deep-sea dead zones as a result of onshore pollution — play out differently for better and worse.

In other words, they’ve balanced out the speculative/imaginative aspect of science fiction with the critical/contraPanglossian side — and it was extremely gratifying to find another of my papers (Raven & Elahi 2015) cited in their literature review, because frankly it’s felt like I’ve been beating my head against a brick wall on this stuff, at least as far as the mainstream futures scene is concerned (which, like BDJ’s employers, maintains an uncritical worship of the suitcase word “innovation”, and is focussed on delivering growth — or at least the immediately plausible prospect thereof — to corporate clients).

The Nature editorial continues:

Narrative has an important role in the communication of science, but can it also help in the pursuit of research? Purists may baulk, but stories already feature heavily, from the promised potential of work pitched in grant applications to the case studies of impact that funders increasingly ask for when projects finish. Climate-change science has long relied on emissions scenarios that diverge according to how future societies might behave. These rely not on extrapolation of current trends, but on imagined differences in, for example, whether nations come to cooperate or opt to pursue their own agendas. And climate-change policies are being planned on the basis of stories of future technology — carbon capture and negative-emissions equipment included — that many argue are pure fiction and will never materialize.

It’s a huge relief to see that said in such a well-known and well-read scientific organ, and not just for the sake of self-aggrandizement: I’ve been pushing those ideas for five or six years, but many others have been pushing them for at least twice as long, and it feels like all that effort might finally be paying off.

Solutionism, it turns out, is not exclusive to Silicon Valley — though I suspect that the Valley’s financial and political clout are complicit in its mainstreaming throughout the global policy scene, as well as the science and engineering ends of the academy (which, in the UK at least, have slowly been drawn into the gravity well of bloated full-service consultancy-and-outsourcing parasites like Carillion and its ilk). But also complicit are the Panglossian flatteries of corporate foresight consulting practices: after all, if you don’t tell them what they want to hear, you probably don’t get invited back to next year’s “visioning retreat”. It’s investor storytime all the way down.

But the cracks in that metanarrative are starting to show… which is all the more reason to keep chiseling.