Surfacing briefly to note with pride that Now Then is celebrating its tenth anniversary this year.
I stumbled across Now Then during my first weeks in Sheffield, way back in the autumn of 2012, when I was desperate to make some connections to the local cultural scene, and to find a new venue to write music reviews for. Now Then is basically an ad-funded arts-scene free-sheet, and generally I don’t write for such publications on principle; as a rule they’re awful, full of shamelessly fawning promo passing itself off as commentary, with tawdry production values and even lower editorial standards. Now Then stood out immediately: its print edition (which doesn’t run during the summer, so as to save money) is always a gorgeous piece of printed product, fronted with original art commissioned to purpose; its reviews are written with genuine passion, and are permitted to be critical; it carries poetry, short fiction and humour, and it carries editorial and local-political content that puts both of the local “newspapers” to shame by comparison.
My PhD and other work has meant I’ve not been a very regular contributor to Now Then, but of all the free-to-air venues I’ve ever reviewed music for, it’s the one I’m proudest not only to tell people about, but to show them a physical copy. Perhaps the most solid endorsement I can offer is that I pick up a copy every month, whether my words are in there or not.
Sheffield’s a city with a fair few problems and difficulties, most of which are political in origin. But it teems with people working hard to make a difference, not just for themselves, but for everyone else. Sam and the gang at Opus are solidly in the latter category, and Now Then is product and platform all at once. I’m reyt proud to have contributed to it, in however minor a manner.
(You can read my latest review in this month’s online edition.)