It’s a strange thing, blogging – often a largely thankless task, a genuine labour of love (or of egotism, in the opinion of some who may not be entirely incorrect). But suffice to say that, except for the industry bigwigs and AdSense farmers, there’s little reward for running a blog.
Indeed, all you can hope for is recognition, a little bit of kudos – which is why I was incredibly chuffed to discover that Futurismic is listed among PC Magazine’s 100 Favourite Blogs, alongside major heavyweights like BoingBoing, Gawker and Lifehacker.
I’ve thought about quitting Futurismic a number of times in the last year or so; I was reaching a point where being the only person with the available time to struggle with the old broken Moveable Type installation, just to make sure there were a few fresh posts every day, felt like head-butting a brick wall – only without the consolation of an audience that head-butting a brick wall brings (in this town, at least).
But now I feel immensely glad I stuck with it, and that I recently hired in my new crew of bloggers. Futurismic will probably never pay me one red cent, and I never joined in the expectation that it would. I joined because I liked what it was trying to do … and making it onto that list means that other people have noticed it, and that they like it too.
Once we get the fiction and columns up and running again (which promises to be sooner rather than later), we’re going to kick some serious arse, right across this here blogosphere. I hope all of you will be watching us do it, too.