Viral marketing for Watchmen movie in the wild?

Posted by Paul Raven @ 10-07-2007 in General

Unless both he and I are very much mistaken, Warren Ellis has spotted a website that seems to be the start of a viral transreal marketing push for the forthcoming movie based on Alan Moore’s classic graphic novel, Watchmen.

The blurb on the otherwise unpopulated TheVeidtMethod.com frontpage looks almost word-for-word identical to some of the promotional materials featured in the original book.

Much as I did with V For Vendetta, I shall be avoiding this movie when it comes out – simply because it won’t be as good as the book, and I can’t be bothered to pay money for what I know will be a let-down.

Plenty of people will do, though – and will subsequently wail and gnash their teeth over Hollywood’s cheapening of something they loved. Martin McGrath has a message for those people, this part of which I particularly agreed with:

“The fan’s desire to see their favourite novels “faithfully” adapted is either (a) a sign of the failure of their imagination or (b) a sign of their general stupidity. It’s a cliché but, even in this era of WETA and ILM, the mind’s eye is still a more effective special effects generator than anything the cinema will produce – and that’s not just in terms of creating big spaceships and giant explosions – but in terms of creating mood and depth and emotional connection. Nothing is going to deliver the sensation you got from reading the book you love and watching an adaptation can only confuse your impressions of the story with its representation on the screen.”

Wise words. I think I’ll just reread the book.

5 Responses to “Viral marketing for Watchmen movie in the wild?”

  1. crustypaul says:

    Or, a refusal to even watch the film may just indicate an unbearably closed minded and sanctimonious smugness in the secure knowledge that your vision of Watchmen ‘as a reader’ is far superior and more valid than those pitiful fools who don’t worship at the altar of the mighty Mr Moore or, in an appalling lack of self congratulatory fundamentalism, have never even heard of him! And that coming from ME of all people. Seriously, I am of the opinion that V for Vendetta is one of the best books ever written but the film was actually a pretty good film if one can just remove ones head from ones own arse for an hour or so and just watch it as a well made Hollywood movie and nothing more. I wish i’d gone to see it at the cinema as i will be seeingh Watchmen if it ever actually arrives. Just don’t get me started on From Hell……………

  2. crustypaul says:

    Sorry, that may have come out seeming a lot more offensive than it was actually intended, whoops!

  3. Paul Raven says:

    No worries dude – I always assume you’re being generally acerbic rather than directly! ;)

    Though your response actually matches what Martin’s piece is saying, in a way. *I’m* not going to bother watching the film because, as you know, I’m just really not that fussed by cinema as a medium – and being much more of a reader, I find it hard to divorce my conceptions of a story from the format in which I originally consumed it.

    I’m no great fan-boy of Moore’s (though I love his work); it’s not a case of worshipping him in particular. It’s a case of being unwilling to invest my time and money in a medium that has routinely disappointed or underwhelmed me over the past decade or so, adaptations or otherwise …

    I think the point is that, if I *did* go to see it, I wouldn’t be ranting on about it being a betrayal of the original, because I’d not have expected anything else. You dig?

  4. Udy says:

    Dig.
    I haven’t read V For Vendetta but I have read Watchmen.
    I have seen V For Vendetta, thought it was pretty good. At the end of the day the films are hyped in such a way that they are clearly not actually for fans of the originally materials anyways.

  5. scrim Pinion says:

    I won’t be watching it, because the comic was so…HUGE: It took place over a long stretch of time, so long that I doubt any movie adaptation could do it justice in one sitting. Two long running features? Maybe.

    But, if you remove any material, save maybe the meta-narrative stuff like the pirate comics and the news clippings and so-on, I would be worried about the stability of the story itself. Moore isn’t my favorite writer, but Watchmen was a brilliant work, from a technical standpoint most especially. It’s so carefully written, trying to shorten it for film would blunt its impact considerably.

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