Tag Archives: bullshit

A way to sell selling itself, redux

With the obligatory cynical caveats*, this two-hander article on online advertising at The Correspondent may be a shoo-in for this year’s Most Buried Lede award:

Marketers are often most successful at marketing their own marketing.

Ouch. Not exactly news, perhaps… but I guess it’s oddly reassuring to have your assumptions confirmed. (But also suspicious; hence the caveats.)

Also looks like a strong case for [organisational autopoeisis / black-boxing], with a side-serving of dysfunctional competition ideology:

… companies are not equipped to assess whether their ad spending actually makes money. It is in the best interest of a firm like eBay to know whether its campaigns are profitable, but not so for eBay’s marketing department.

Its own interest is in securing the largest possible budget, which is much easier if you can demonstrate that what you do actually works. Within the marketing department, TV, print and digital compete with each other to show who’s more important, a dynamic that hardly promotes honest reporting.

Capitalism, laydeezangennelmun, amirite? [conger-eel.gif]

To repeat a familiar saw for regular readers: always remember that the “con” in “con-man” is an abbreviation of “confidence”:

Lewis admitted that it’s not all bad. Decisions have to be made, somebody has to lay out a strategy, doubt must stop at some point. For that reason, companies hire overconfident people who act like they know what they cannot possibly know.

But of course, strong social constructionism is blasphemy, right? The idea that major foundational notions of how business works, or how economics and governance works, are just talked into being by fast-mouthed hustlers instinctively preying upon the Emperor’s New Clothes fallacy-plex? UNTHINKABLE.

[ * – Caveats: 1) as a qualitative investigation, this article has a pretty small n; furthermore, 2) the subtext that Farcebork et al are far less effective at manipulation than is currently believed is the sort of story that Farcebork et al might be very pleased to enable; however, 3) I struggle to credit Farcebork et al with a command of political dynamics sufficiently subtle to conceive and execute even a fairly crude psy-ops counterplay of that nature. ]

Arming the archipelago / guerrilla na(rra)tion

If people don’t have the conceptual mechanisms in place to understand how narrative is created and employed to manipulate, then the better the fake, the more susceptible and increasingly large segment of the population becomes to this kind of attack. Maybe this kind of media literacy should be the domain of primary-school education not art-activism, but here we are. This is where I personally would focus. Not even deploying this as an attack strategy, in the first place simply as defence. Helping people to better understand how narrative is weaponized against them, and providing them with the critical tools to be able to spot a narrative being manipulated or manufactured against them, regardless of how deep the fake is. What is the plot? What is the motive, where are the incentives? People can’t be attacked in this way if they can see it coming.

Sjef Van Gaalen on strategies for resistance in the war of narratives. If you think we’re at some sort of peak regarding weaponised bullshit right now, you’re sorely mistaken. Get literate, quickly, and then help others learn.