Tag Archives: cynicism

Nudge, hold, spin

Via Andrew Curry, some sort-of-good news: if you’ve ever suspected, as I certainly have, that the marketing industry is locked into a perpetual arms race with our ability to realise when we’re being marketed at, then the news that “behavioural scientists” (also known as shills) are starting to worry that “nudges” (also known as dark patterns) baked into commercial website design strategies are actually becoming counterproductive. Turns out that cynically treating people as manipulable money-dispensers and/or metricised attention machines makes people cynical about your motives. Who could have foreseen etc etc? *eyeroll*

Bonus points for this closing paragraph, with its disharmonic mixture of aggrieved intellectual nobility and incipient panic:

We should also consider our responsibilities as we use behavioral interventions. Marketers should design nudges with more than the transaction in mind, not only because it is ethical or because they will be more effective over time but also because they bear responsibility toward the practitioner community as a whole. We owe an allegiance to the public, but also to each other.

Translation: guys, tone it the fuck down, you’re blowing our collective cover!

Cool your head

Another day, another minor mention of immortalism in the mainstream media; this one’s rare in that it mentions the really important element of the business model of Alcor and other such cryogenics “service providers”:

The majority of patients choose to take out life insurance policies naming Alcor or the Cryonics Institute as their beneficiary.

Read that again. Let the implications sink in. Alcor’s business model involves encouraging people to bequeath a significant chunk of their estate against an ill-defined promise with little or no scientific foundations, to possibly be delivered upon at an indeterminate date in the future.

If it were only wealthy SilVal vencaps and other powerbros who were foolish enough to quaff this particular flavour of snake-oil, I’d have few tears to shed; any successful con-artist knows that the greedy and vain are the easiest targets to take. But the desperate are also easy targets, and quackery is always drawn to the scent of sickrooms; it takes a very special sort of grasping scumbag to bottle your hopes and sell them back to you.

I try to speak to Max More, but no interview is forthcoming despite several emails and calls.

The mightily monikered More is wise enough to not submit to interviews which are likely to not picture Alcor in its best light — and what astute businessman would do otherwise? But we need not be left guessing as to the flavours of philosophy that most made their mark on More during his stint reading PPE at Oxford, as his website burgeons with enlightening screeds that offer an insight into the man behind the elaborate self-made myth. I recommend starting with the soi-disant Proactionary Principle, which is also a cornerstone of transhumanist doctrine. Here’s a wee taster:

Whereas the precautionary principle is often used to take an absolutist stand against an activity, the Proactionary Principle allows for handling mixed effects through compensation and remediation instead of prohibition.

The core project of capital-T Transhumanism is only ostensibly about life extension and immortality; its true purpose is as a glossy conceptual package of future-glossed vanity-bait designed to encourage wealthy spoiled assholes to argue for massive programs of further economic and industrial deregulation. And while I’m not greatly fussed about the fates of fools who’d fall for this, the ultimate suit of emperor’s new clothes, I retain the same healthy respect for its tailor that I reserve for another species equipped with a forked tongue.  To paraphrase another libertarian fantasist:

People will believe anything you tell them, provided they want it to be true, or fear that it already is.

To observe that this is true is pessimism; to monetise it is cynicism, pure and simple.