Tag Archives: Douglas Rushkoff

a defiant assertion of the individual against its own impermanence

Doug Rushkoff knows the score:

Ironically, transhumanism is less about embracing the future than fixing the human experience as it is today. Medical and life extension interventions seek only to preserve the person who is alive right now. Cryonics seeks to freeze the human form in its current state in order to be reanimated in the future. Uploading one’s mind simply transfers the human brain, or a perfect clone of it, as is, into a more durable substrate.

In some ways, transhumanism is a reactionary response to the sorts of changes inherent in nature, a defiant assertion of the individual against its own impermanence. The cycles of life are understood not as opportunities to learn or let go, but as inconveniences to ignore or overcome. We do not have to live with the consequences of our own actions. There’s an app for that.

There’s a missing point here, though, which is that the “we” of the transhumanist is always an in-group “we”, even if only implicitly—that comes most often, I think, from an underexamination of the rhetoric by the majority of folk who identify with the movement. However, it’s quite clear and explicit in the actual writings of its intellectual leading lights, whose commitment to free markets and eugenics is replete with all the dogwhistles you could ask for. If you’re not on Team Immortality, then you’re just a walking organ farm, a store of tradeable fragments of genetic value.

But a double thumbs-up for Rushkoff noting the point about avoiding the consequences of one’s actions, which for my money is rooted in the failure of transhumanists to understand their always-already privileged cyborg status, courtesy of the infrastructural metasystem. I’ve been reading (finally!) Anna Tsing’s magisterial The Mushroom at the End of the World this week, and she illustrates the point very clearly: the role of supply chains, which extended the logic of the earlier national / regional infrastructures to a global scale (and in the process operationalised an off-the-radar mode of accumulation) is—quite deliberately—the effacement of consequences (whether environmental or social, if that’s a distinction you want to make) and the externalisation of risk (under which category we can file pollution and emissions).

So, once more, for the avoidance of doubt: transhumanism is a solutionist cult that is not even congizant of that which it fetishises, an unneeded and incoherent answer to the question “what can you offer the man who already has literally everything?” There is far less to fear from its prestidigitatory promises of technological uplift than there is to fear from the political projects being built backstage.

(I know there are some readers of this blog who identify as transhumanists, but who reject those political projects explicitly and vocally. I humbly offer that those people, and others like them, need a different name for their political identity; while it may once have been more contested, transhumanism is a toxic brand, and far beyond rescue. Posthumanism has always been the leftward path taken from the same starting concepts; regrettably, perhaps, it’s heretofore been more a academic-theoretical position than a movement. But it’s never too late to change that! If you grok Haraway, for example, I’d argue you’re a posthumanist already.)

archaeology of prestidigitatory production

A short Doug Rushkoff riff that chimes with my extended infrastructure-as-stage-magic metaphor:

The industrialist’s dream was to replace [workers] entirely — with machines. The consumers of early factory goods loved the idea that no human hands were involved in their creation. They marveled at the seamless machined edges and perfectly spaced stitches of Industrial Age products. There was no trace of humans at all.

Even today, Chinese laborers “finish” smartphones by wiping off any fingerprints with a highly toxic solvent proven to shorten the workers’ lives. That’s how valuable it is for consumers to believe their devices have been assembled by magic rather than by the fingers of underpaid and poisoned children. Creating the illusion of no human involvement actually costs human lives.

Provision ex nihilo. The seemingly magical product or service always sells better. Rushkoff points off in the direction of the metamedium, too:

While people once bought products from the people who made them, mass production separates the consumer from the producer, and replaces this human relationship with the brand. So where people used to purchase oats from the miller down the block, now consumers go to the store and buy a box shipped from a thousand miles away. The brand image — in this case, a smiling Quaker — substitutes for the real human relationship, and is carefully designed to appeal to us more than a living person could.

Infrastructure as a metasystem is complicit in its own effacement. Its purpose is not only to enable our prosthetic consumptions, but further to obscure their consequences by displacing them in timespace. It is the veil that capital draped over Gaia, the entangled cause and effect of the social/natural dichotomy.