Tag Archives: Hertzian Tales

“Man-made, artificial, mutable” — Dunne (2005), (In)human Factors

Chapter 2: (In)Human Factors (pp. 21-42)

from Dunne, A. (2005). Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design. MIT Press.


Paradigm of user-friendly design generates “enslavement […] to the conceptual models, values and systems of thought the machines embody” (p21)

“By poeticizing the distance between people and electronic objects, sensitive skepticism must be encouraged, rather than unthinking assimilation of the values and conceptual models embedded in [electronic objects]. I am not arguing for a way of designing that is free of ideological content but, rather, for one that draws attention to the fact that design is always ideological. User-friendliness helps conceal this fact” (p22); values and ideals in designed objects not natural, objective or fixed, but “man-made, artificial, mutable” (ibid; emphases mine)

“poeticization” can be generated via “estrangement” and “alienation” [note Suvinean / sf-nal connotations of those terms – critical design as related to the cognitively estranging “novum”?]

“Once the computer became a successful mass-produced object, innovation in interactivity shifted from hardware to software…” (p23) [in terms of trialectic model, hardware becomes infrastructural, software layer seizes the interface layer almost completely]

“To use the existing patterns of knowledge to define a new technology’s possibilities for conveying meaning is not far from the Victorian use of Corinthian columns to support beam engines; design holds back the potential of electronics to provide new aesthetic meanings …” (pp29-30) [relation to skeumorphism? Think also of perpetuation of old and established service models in infrastructural systems; through consistent service design, novelty and power of supporting infrastructure is effaced; persistence of magicality]

“The easy communication and transparency striven for by champions of user-friendliness simply make our seduction by machines more comfortable.” (p30) [equivalence to patter and misdirection of the illusionist? complicity of design in the Spectacle; comfort of familiar metaphors]

domesticity, “pet” technologies; at the other extreme, “alien” technologies

“constructive user-unfriendliness”, NOT user-hostility (p35) [analogy made to foregrounding of language in poetry and literature; poetic function brings an opacity, a playfulness, a drawing-attention-to-itself-ness…]

Design-as-text: “Similarly [to the text as defined by Barthes], in the case of the design object as text, designer and viewer [and user?] play equal roles.” (p36)

Weil’s 1980s radios as “objects about objects in the age of electronics” (p37)

Functional estrangement: “… a form of strangeness that lends the object a purposefulness […] found in the category of ‘gadget’ that includes antique scientific instruments [Newton’s cradle?] and philosophical toys […] objects that self-consciously embody theories and ideas” (p42)

“The fit between ideas and things, particularly where an abstract idea dominates practicality, allows design to be a form of discourse, resulting in poetic inventions that, by challenging laws (physical, social or political) rather than affirming them, take on a critical function.” (p42)