6: In oral societies, freedom is conformity to communal standards. In the culture of print, to be free is to choose for oneself. In digital culture, freedom is relief from the obligation to choose.
There’s something rather pernicious about this. It seems clear that despite the continual adoption of technologies that promise to save time or make things more convenient, we do not, in fact, feel as if we have more time at all. There are a number of factors that may explain this dynamic. As Neil Postman noted around the same time that Tierney was writing his book, the “winners” in the technological society are wont to tell the “losers” that “their lives will be conducted more efficiently,” which is to say more conveniently. “But discreetly,” he quickly adds, “they neglect to say from whose point of view the efficiency is warranted or what might be its costs.” Tierney himself admits that what he has to say is likely to be met “with a degree of self-preserving … denial” because he will argue that “a certain value is not freely chosen by individuals, but is demanded by various facets of the technological order of modernity.” Which is why, as Horgan put it, “we’ve ended up living in a world we all chose, but that nobody seems to want.”
L M Sacasas is re-reading all the sociology-of-tech titles that were published in the final years of the previous century, and that we should maybe have read more thoroughly at the time. Can’t quite remember how I stumbled upon his blog sometime late last year, but I’m very glad I did.