Tag Archives: object fetishism

The last days of the Next Big Thing

Today, social media enables young people to engage with culture and politics in all kinds of ways that have nothing to do with music; from the 1960s to the 1990s, music was pretty much all there was. It seems likely that, in the broad sweep of cultural history, the period circa 1955 to circa 2000 will be a treated as a discrete epoch, and the cultish fanaticism that drove its successive countercultural waves – from Beatlemania to grunge, via punk, post-punk, New Romantics et al – will be seen as an analog-era curio. The regime of production and dissemination was the defining characteristic of the four-and-a-bit decades of its hegemony; the demise of that regime has led, ultimately, to the obsolescence of that particular iteration of pop culture.

TFW someone produces a good and coherent version of a vague theory you’ve been kicking around for a few years and done nothing with.

(Please read the whole thing before criticising it; one can acknowledge nostalgia without necessarily taking that feeling as an indication that things were actually and objectively “better” during your own salad days.)