Tag Archives: temporality

history is constantly being re-animated, re-mixed, and re-heated

Dang, how have I missed out on reading Aaron Z Lewis before now? Please excuse the following long stream of lengthy excerpts, but there’s too much good stuff here to pass by…

Each subculture has an implicit understanding of its “ideological conversion funnel”. This phrase, borrowed from digital marketing, refers to the stages that people go through on the way to becoming a True Believer, from first contact with a mysterious meme to full-on understanding of a grand narrative. The conversion process is known to the in-group, but largely illegible to outsiders. Unlike offline communities, these subcultures aren’t always neatly labeled, and people don’t consciously choose to join them. The “gravity” or “current” of social media algorithms pulls people into orbit around ideological sub-groups. Algorithms are the riverbed, and users are the water.

In the early days of the internet, the Web’s surface was relatively smooth and its “gravitational force” was weak. You could random walk without getting sucked into any black holes. During the 2010s, social media platforms “dug into the Web surface, dragging activities down their slopes … As a result of this magnetic-like attraction, caused by the web slope, Internet users slowly slide down the slope in a digital drift,” writes Louise Druhle. The virus has likely accelerated this process because it’s pushed so much cultural activity online.

I’ve recently been using the gravitational metaphor to discuss momentum in sociotechnical transitions. Lewis is looking here at something pretty far over to the social side of the scale—or so it seems at first. But values and ideological frameworks are part of the constitutive make-up of practices… and what’s particularly interesting about this situation is that the same technological substrate is producing such a fecundity of different divergent value-systems among its user-base; Lewis returns to this point later on. Along the way, we get a fairly succinct description of postmodernity without actually mentioning the p-word, nor invoking any of the demons of Theory:

As the line between “internet culture” and “Culture” gets increasingly blurry, Old Media gets increasingly confused. Online tribes are basically proto-political coalitions, sprouting in the graveyard of America’s zombiefied corporate media. This is, of course, a huge gravitational shift in the landscape of power. In 2004, an anonymous George W. Bush official famously told the New York Times:

We’re an empire now, and when we act, we create our own reality. And while you’re studying that reality — judiciously, as you will — we’ll act again, creating other new realities, which you can study too, and that’s how things will sort out. We’re history’s actors … and you, all of you, will be left to just study what we do.

Sixteen years later, it’s clear that digital media has made things a little more complicated. The old guard is now left to study the activities and new realities of online tribes. These groups are constantly churning out unsanctioned narratives that attract large followings, and that’s how things have sorted out. As in the media revolution sparked by Gutenberg, the powers that be are not too pleased about losing their monopoly over the technologies of reality creation.

CF this fragment from a much longer piece by James Curcio, guest-posting at Ribbonfarm a while back:

‘In modern political performances’, writes Richard Sennett in The Culture of New Capitalism, ‘the marketing of personality further and frequently eschews a narrative of the politician’s history and record in office; it’s too boring. He or she embodies intentions, desires, values, beliefs and tastes – ‘ an emphasis which has again the effect of divorcing power from responsibility’. Not only from responsibility, but also from reality. Possibly one of the most quoted poems of the previous century, Yeats’ ‘Second Coming’ does a terrific job of anticipating a core anxiety of the industrial and post-industrial worlds, which is maybe not so surprising when we consider modernity coming to self-awareness in the aftermath of the First World War. That is, of course, that ‘the centre cannot hold’.

Many generations separate us now from the outcome of that apocalyptic conflict, and its sequel, yet the existential crisis, even the core political ideologies remain fundamentally the same. We may find no better presentation of the reactions to this crisis than Baudrillard’s Simulacra and Simulation – the surface has subsumed the possibility of an essence, a world with nothing sacred, copies without originals. Postmodernism didn’t generally proclaim a solution, but it does uncover problems that we’ve yet to satisfactorily answer as a society. Much of Baudrillard’s book seems to react directly with today’s headlines, of the collapse of consensus reality – or the consensus that there is one – into the event horizon of what author-philosopher R. S. Bakker refers to as a ‘semantic apocalypse’. People are right to feel anxious, though this particular crisis is different in quantity but not kind from the sort of unmooring and acceleration which followed the advent of the printing press.

(A quick reminder reminder: postmodernism was not a creed, but a diagnosis, the denial of which is looking more absurd even as it is stated more loudly with each passing week. Curcio is a far more theory-oriented writer, but Lewis is making much the same point throughout this piece I’m snipping from. And now we return you to our regular programming…)

Lewis’s take on temporality is particularly exciting, as I’m thinking a lot about the Marx-via-Harvey-and-others notion that infrastructure folds and warps timespace—but, rather surprisingly for me (as I always seem like such a placeless abstractionist when I discuss things with colleagues who are planners and geographers), I tend to get tied up in the spatial side of that phenomenon, and have yet to really get to grips with the temporal. This whole piece—which draws a fair bit upon the writings of yer man Venkatesh Rao—is full of fuel for a bit of time-travel of my own, such as:

Unlike the clocks of Old Media, the subjective time zones of internet subcultures are a de-centralized creative expression that reflect the idiosyncrasies of many different reality tunnels. Whereas geographic time zones sit next to each other in a very orderly fashion, internet time zones are kaleidoscopic and multi-layered — they allow you to look back at the same time line through many different lenses. There are as many versions of history as there are subcultures.

The conversations of internet subcultures often feel substantive and expansive compared to the shallow discourse of presidential debates, op-ed pages, and cable TV shows. Mainstream news cycles rarely last more than a few hours, and their narratives are constantly shifting. They don’t tend to give a big-picture sense of where we came from or where we’re going. Internet subcultures, by contrast, are building grand narratives and meme worlds that help people feel their way through the chaos that’s currently unfolding. These stories cut deep, down to the most foundational questions of race and religion and destiny. We shouldn’t be too surprised that complex conspiracy theories, intergenerational trauma, and age-old religious fervor are coming to the fore — in a contest of narrative memes, deep history is a serious competitive advantage.

And then:

Thanks to the ghosts in the digital graveyard, our selves are strung out across extremely long stretches of time. The internet allows one body to ingest the memories of thousands, creating a new kind of interiority that’s almost superhuman in its scope. I probably come across more perspectives in a single Twitter session than my great grandparents heard in their entire lifetimes.

In a 1970 interview, Marshall McLuhan foreshadowed this situation and described what it might do to our minds: “We live in post-history in the sense that all pasts that ever were are now present to our consciousness and all futures that will be are here now. In that sense, we are post-history and timeless. Instant awareness of the varieties of human expression re-constitutes the mythic type of consciousness, of once-upon-a-time-ness, which means all-time, out of time.”5 The psychological shift that McLuhan saw on the horizon 50 years ago is now being felt all across the Web. The line between present and past is getting increasingly blurry now that we all carry around a miniature Library of Alexandria in our pockets. We can’t agree on where we’re headed because we can’t agree on when we are.

Mmmm, McLuhan. Is it just me, or are a lot of people starting to (re)read and cite McLuhan again? But the interpretation has changed a lot since the the glory days of the Wild Wired West… for which we should probably be thankful; McLuhan was much less the optimist than he was painted by the early webbies and cypherpunks, a much more nuanced thinker than the glosses tend to imply (though this is perhaps true of all philosophers and theorists).

Lewis is a bit of an optimist himself, it turns out:

The algorithmic feeds that grew to prominence in the 2010s are a circus that set up shop in the lobby of the Library of Alexandria. As we spin round and round the carousels, everything seems to dissolve into an atemporal soup at the end of history. “History ends not when the stream of apparently historic events ends,” writes Venkatesh Rao, “but when the world loses a sense of a continuing narrative, and arrives at what psychologists call narrative foreclosure” — a hollowing out of the collective imagination, a sense of the future being cancelled. The ghosts of yesteryear float around the Cloud, hoping we’ll continue to embody their trauma, fight their battles, and live out their dreams and memes.

But maybe our ability to imagine collective futures hasn’t been damaged for good. The old ghosts don’t just haunt us, they also give us inspiration. Last time we saw this much history emerge from hibernation was in 14th century Italy, and the Renaissance was about to begin. Like those who came before us, we’re overwhelmed by the sheer quantity of memories and histories that are bubbling up to the surface. We’re still in the early days of the digital age, and I trust we’ll figure out how to adapt to the time machines we’ve built.

I’d rather not trust in that possibility; instead, I’d rather work toward that result in whatever small way I can. (To be fair, given Lewis’s background, I suspect he probably does too… but hope > optimism is becoming one of my obsessional dichotomies, and this site is where I exercise those obsessions, so, yeah.)

Lewis wraps up with—praise whatever deity you prefer!—an appeal to the materiality of the virtual, and a reminder that the infrastructural metasystem not only has a (biiiig) material-extractive-emmissive footprint, but also exhibits characteristics of strength and weakness simultaneously—a brittleness, if you like.

Just as the early viewers of television sometimes forgot that they weren’t seeing an un-mediated stream of Reality, us early users of digital media sometimes forget that social media algorithms are not showing us the world as it is. A recommendation algo is a “frame” that can be hacked, gamed, and messed with. More than anything, it’s a funhouse mirror that reflects back a warped image of whatever you hold up to it. The questions it thinks you’re asking, the answers it thinks you’re seeking, the things it thinks you care about, the narratives it thinks you believe in. “There are as many internet architectures as there are users,” says Louise Druhle. “Each of our clicks serves to sculpt the internet according to our own image.”

We’re transitioning from a world of linear narratives and time lines to a garden of forking memes that we’re free to explore and tend to. The gardening games with the richest soil, the deepest roots, and the most interesting characters will attract the most people.

But if there’s one thing that the pandemic has taught us, it’s that all of our virtual toys teeter precariously atop an infrastructural system that is currently under great threat (to say the least). Digital memory is material. The Cloud is made of rare earth. Lamps in video games use real electricity. In cyberspace, we’re constantly surrounded by simulations, abstractions, and pseudo-events that make it all too easy to forget about the geological stack that undergirds our virtual hall of mirrors. We forget that the garden of forking memes is rooted in the earth — in the underwater fiber-optic cables and server farms and electric “nervous systems” that connect us all together. Most designers and technologists try to hide the material complexity that lurks beneath the surface of the internet. They want it to be “indistinguishable from magic.” But if we continue to crop the earth (and the ecological crisis) out of the frame, we’ll soon cut off the very branch we’re sitting on. Without sustainable infrastructure, the digital garden will decay and disappear.

“Indistinguishable from magic”, heh… that’d make a good title for a talk, wouldn’t it?

Temporal delamination

This piece by Katherine Miller on (a)temporality in the age of the algorithm has been doing the rounds, and with some justification; it’s a strong piece of writing, and it’s grasping toward something important. I’d be lying if I didn’t find its implicit attempt to situate Trump as a sort of synecdoche for the state of the States somewhat wearying, but it’s eminently understandable, not least because life under 45 for anyone on the lefthand side of the fence is clearly very wearying also. (Furthermore, I imagine that anyone outside of the UK who reads UK-written essays of a similar thrust is pretty sick of everything magically boiling down to Brexit. Hell knows I am… and still I keep writing the fucking things.)

But ignore my carping, which is more in the nature of a stylistic note-to-self than a dig at Miller. It’s a good piece — though there’s a further irony in its being hosted at Buzzfeed, and accompanied by the sort of busy-but-pretending-not-to-be web design which sample-and-holds the very same temporal (gl)itchyness that the article describes.

The touch and taste of the 2010s was nonlinear acceleration: always moving, always faster, but torn this way and that way, pushed forward, and pulled back under.

[…]

The 2000s were a bad decade, full of terrorism, financial ruin, and war. The 2010s were different, somehow more disorienting, full of molten anxiety, racism, and moral horror shows. Maybe this is a reason for the disorientation: Life had run on a certain rhythm of time and logic, and then at a hundred different entry points, that rhythm and that logic shifted a little, sped up, slowed down, or disappeared, until you could barely remember what time it was.

I feel like the missing word in this piece is delamination: time hasn’t shattered so much as peeled apart, the shear layers shearing off of one another under the centrifugal force…

I guess we can chalk up another point for Chairman Bruce on the prolepsis leaderboard. When did he first start talking about atemporality? It seems like a lifetime ago, but at the same time just yesterday…

La sagesse de l’Oncle Bruno

Bruno Latour [BL] and Nickolaj Schultz [NS], in conversation with Jakob Stein in late 2018, from a transcript (sadly not open-access) at Theory, Culture & Society:

BL: … we are inheriting a history of 200 years of euphemizing and making invisible the material conditions of existence on which we rely. When we see the ecological crisis arriving, we do everything to delay or deny the situation, because we have learned that this was a question outside of our social order. But the fact that the earthly conditions come back and reinsist on being the most important aspect of the social order – which is actually very classical politics, since to have politics you need a land and you need a people – makes us very surprised. So I think it is momentary. It is a transition which is in a way going very fast, since everybody knows now that it is the essential problem. But it is still difficult to fit into the classical definition of politics, because it does not fit with the nation-state, etc. So there are all sorts of characteristics that explain the indifference. There are also theological reasons.

[…]

BL: The place or land where these neo-nationalist countries claim to live has no economic or ecological base. If you see the negotiations between Brussels and Italy, it is clear that the promises made have absolutely no connection with any soil. And the imaginary America of Trump and the imaginary Brazil of Bolsonaro have no land either. It simply has no existence economically or ecologically. And this is why we have to very quickly do the work of reconstituting the land under the feet of people. This is where things can be accelerated and politics can come back. If you ask people ‘What is the territory that allows you to subsist?’, at first, people immediately realize that they have no way of describing this territory and they are completely lost. Afterwards, they feel excited and regrounded. And if they have a ground, a land, a territory, they begin to have interests. And if they have interests, we begin to have politics. So it can and it will shift very quickly. If not, we will all be doomed. Brexit is a good example. What happens in England now is really interesting, because you see how people begin to realize that Brexit is a catastrophe in terms of conditions of existence. You see people who are deeply depoliticized, completely seized by the idea that you need no attachments, suddenly realizing that if you are cut out of Europe then you are nothing much. Because now people are talking concretely: with Brexit, these universities are going to disappear, these jobs are going to disappear, etc., and we have been completely lied to about what it is to be somewhere, in England, in the place of nowhere.

Latour’s latest book, Down to Earth, is literally the work of a lifetime: a distillation of everything he’s done in the past four decades plus into around a hundred short, crackling pages. For most of his career, he has played the distanced sociological role impeccably, but has slowly been shedding it over the last decade or so (or perhaps ever since “Why Has Critique Run Out of Steam?”); Down to Earth sees him shrug it off completely and make these clean, clear connections to a political project. It’s a masterpiece, full of energy and urgency. You could read it in an afternoon, and I thoroughly recommend that you do so.

Also found this bit from Schultz of great interest:

NS: I am still not sure if I understand why we should not be able to theorize power exerted over future generations. Why should power relations not be able to travel through time? That power relations travel through time – is this not what sociology has always showed with concepts such as ‘social heritage’, ‘social reproduction’, etc? I do not think it takes a lot of metaphysical imagination to realize that our generation and previous generations are dominating and have dominated future generations’ possibilities of breathing and living on habitable soils. Unfortunately, it takes more of an imagination to imagine the opposite. As you say, time is colonized. In this perspective we maybe need to understand that we, the Western, modern civilization, was, is and will be a sort of ‘geo-historical elite’, while future generations, rich as well as poor, Western and non-Western, will be living in our ruins of capitalism, as Anna Tsing would say, as a geo-historical proletariat. It is not a nice thought, but …

Cf. this bit from a while back here at VCTB re: the colonising present, riffing on Deb Chachra. I suppose every generation is given to thinking that its challenges are of world-shattering importance and urgency, but that doesn’t mean they’re wrong.

A certain hermetically sealed quality

Like nightmares, dystopias have a certain hermetically sealed quality. By their nature, they are inescapable—a dystopia you can escape from is not a dystopia, it is the third hour of Love, Actually. The circumstances that create any brave, new world simultaneously cauterize its edges and destroy memories of the world before. In Nineteen Eighty-Four, as near as Winston can recall, “He had first heard mention of Big Brother… at some time in the sixties, but it was impossible to be certain. In the Party histories, Big Brother figured as the leader and guardian of the Revolution since its very earliest days. His exploits had been gradually pushed backwards in time until already they extended into the fabulous world of the forties and the thirties, when the capitalists in their strange cylindrical hats still rode through the streets of London… ” To an extent, this is also how history works, as unlikely ephemera like Donald Trump fluke their way into awful existence and, in doing so, retroactively annihilate our former, lingering sense of other possibilities. For instance: remember when it seemed inevitable we’d have our first female president? Remember when public racism resulted in an exile from public life? Remember when we still had a functioning EPA? Disasters are amnesiac in nature.

[…]

… the best, maybe only, way of resisting dystopias, is to keep in mind that it was not always thus.  What has happened is an aberration, and the world worked a different way for a very long time.  Dystopias—fictional and real—are perhaps unavoidable, but not irreversible.  The cliché goes that those who forget the past are doomed to repeat it. Maybe it would be truer simply to say that those who forget the past are doomed.

Adam O’Fallon Price at The Paris Review. Not entirely sure he isn’t himself somehow relocating an uncritical liberal utopia to the past in this piece — in fact, I’m fairly sure he is doing so, though perhaps unwittingly, and that’s just as big a mistake as dytopianism — but the point about the amnesia of disasters is solid, and says something quietly profound (and profoundly disturbing) about our experience of temporality. Guy Debord might implicate the Spectacle in this phenomenon, and I’d be very willing to back him up on it.