” …the visual remnants of vaporwave have long outlasted its radical ideological underpinnings. Almost immediately, its pastel, geometric, softcore aesthetics were gobbled up by media platforms, in particular the image-driven platforms Tumblr and Instagram. The pastiche compositions of Arizona Iced Tea cans and old Windows desktops were very quickly made available on all these commercial interfaces, which were not only feeding on a countercultural art movement—they were likewise consuming the ghosts of an internet they had long since murdered. The critique offered by vaporwave—its defiant sense of utopia—was immediately and effectively erased, leaving only a commodified, nostalgic aesthetic. And this aesthetic detritus, its millennial pink, Memphis-esque shapes and squiggles made entirely for Instagram, became cold, devoid of joy and playfulness, something the Consumer Aesthetic Research Institute, an ad hoc, Discord-based volunteer group which runs a popular series of blogs and Facebook pages cataloging various aesthetic tendencies across the 1990s, 2000s, and 2010s, simply calls the “bougie design aesthetic.”
Jameson, as I’ve mentioned, saw this coming, and he teaches us a fairly succinct lesson about the demise of vaporwave:
This omnipresence of pastiche is not incompatible with a certain humor, however, nor is it innocent of all passion: it is at the least compatible with addiction—with a whole historically original consumers’ appetite for a world transformed into sheer images of itself. . . . It is for such objects that we may reserve Plato’s conception of the “simulacrum”. . . Appropriately enough, the culture of the simulacrum comes to life in a society where exchange value has been generalized to the point at which the very memory of use value is effaced, a society of which Guy Debord has observed, in an extraordinary phrase, that in it “the image has become the final form of commodity reification.”
If Guy Debord, in other words, had lived to see Instagram, he would have absolutely lost his gourd. I barely need to mention the dark side of the platform, the side that leaves people lining up for hours just to get a selfie, that has changed how we design products, furniture, even buildings and neighborhoods—all of this is well-documented. What is not so obvious is the way Instagram recycles the original aesthetics, indeed the political ethos, that arose from vaporwave and even the early internet itself, into a decontextualized set of images: the internet has become nostalgia in search of a platform.”Kate “McMansionHell” Wagner at The Baffler.
Like nightmares, dystopias have a certain hermetically sealed quality. By their nature, they are inescapable—a dystopia you can escape from is not a dystopia, it is the third hour of Love, Actually. The circumstances that create any brave, new world simultaneously cauterize its edges and destroy memories of the world before. In Nineteen Eighty-Four, as near as Winston can recall, “He had first heard mention of Big Brother… at some time in the sixties, but it was impossible to be certain. In the Party histories, Big Brother figured as the leader and guardian of the Revolution since its very earliest days. His exploits had been gradually pushed backwards in time until already they extended into the fabulous world of the forties and the thirties, when the capitalists in their strange cylindrical hats still rode through the streets of London… ” To an extent, this is also how history works, as unlikely ephemera like Donald Trump fluke their way into awful existence and, in doing so, retroactively annihilate our former, lingering sense of other possibilities. For instance: remember when it seemed inevitable we’d have our first female president? Remember when public racism resulted in an exile from public life? Remember when we still had a functioning EPA? Disasters are amnesiac in nature.
… the best, maybe only, way of resisting dystopias, is to keep in mind that it was not always thus. What has happened is an aberration, and the world worked a different way for a very long time. Dystopias—fictional and real—are perhaps unavoidable, but not irreversible. The cliché goes that those who forget the past are doomed to repeat it. Maybe it would be truer simply to say that those who forget the past are doomed.
Adam O’Fallon Price at The Paris Review. Not entirely sure he isn’t himself somehow relocating an uncritical liberal utopia to the past in this piece — in fact, I’m fairly sure he is doing so, though perhaps unwittingly, and that’s just as big a mistake as dytopianism — but the point about the amnesia of disasters is solid, and says something quietly profound (and profoundly disturbing) about our experience of temporality. Guy Debord might implicate the Spectacle in this phenomenon, and I’d be very willing to back him up on it.
Most obviously, in using [smartphones] to navigate, we become reliant on access to the network to accomplish ordinary goals. In giving ourselves over to a way of knowing the world that relies completely on real-time access, we find ourselves at the mercy of something more contingent, more fallible and far more complicated than any paper map. Consider what happens when someone in motion loses their connection to the network, even briefly: lose connectivity even for the time it takes to move a few meters, and they may well find that they have been reduced to a blue dot traversing a featureless field of grey. At such moments we come face to face with a fact we generally overlook, and may even prefer to ignore: the performance of everyday life as mediated by the smartphone depends on a vast and elaborate infrastructure that is ordinarily invisible to us.
(Ordinarily, and also purposefully; Clarke’s Third Law is an implicit and nigh-ubiquitous directive in contemporary interface design, and in that enduringly popular branch of genre fiction known by its practitioners as “technological forecasting”.)
Beyond the satellites, camera cars and servers we’ve already identified, the moment-to-moment flow of our experience rests vitally on the smooth interfunctioning of all the many parts of this infrastructure—an extraordinarily heterogeneous and unstable meshwork, in which cellular base stations, undersea cables, and microwave relays are all invoked in what seem like the simplest and most straightforward tasks we perform with the device. The very first lesson of mapping on the smartphone, then, is that the handset is primarily a tangible way of engaging something much subtler and harder to discern, on which we have suddenly become reliant and over which we have virtually no meaningful control.
Adam Greenfield. The screen is the site of the Spectacle.
“Zielinski argues that what he calls “media” (a dense composite notion encompassing both discourse and its material supports) has vanished from the horizon because it is now ubiquitous.”
Obviously I need to read the whole book to make this claim more solidly, but nonetheless: this chimes with a chunk of my own infrastructural theory, where I claim that what we think of as “media” – which are themselves highly complex and increasingly emergent socio-technical systems – flow over and through a medium-of-media, a metamedium. That metamedium is the tangle of infrastructural socio-technical systems to which I refer as “the metasystem”, which has also been pulling a very effective disappearing trick over the last century or so.
Indeed, these two systems are effectively the public and private faces of a single coin. The metasystem is the screen upon which the Spectacle is projected; it is the conceptual veil which allows the enduring Western fiction of the social/natural dichotomy to persist, the discursive prestidigitation which distracts us from the (spatially) distant consequences of our technologically mediated consumption.