Tag: advertising
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A way to sell selling itself, redux
With the obligatory cynical caveats*, this two-hander article on online advertising at The Correspondent may be a shoo-in for this year’s Most Buried Lede award: Marketers are often most successful at marketing their own marketing. Ouch. Not exactly news, perhaps… but I guess it’s oddly reassuring to have your assumptions confirmed. (But also suspicious; hence…
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C̶h̶a̶r̶m̶ offensive
Will Davies on Bozo’s ascent: Advertising, dating back to the late 19th century, brought a more scientific perspective to a similar challenge: how to produce an affective bond between a mass public and a product. A key difference is that advertising is primarily focused on the future (what will this product be like, what difference…