Category Archives: Technology

Smaller, better, faster, more!

A way to sell selling itself, redux

With the obligatory cynical caveats*, this two-hander article on online advertising at The Correspondent may be a shoo-in for this year’s Most Buried Lede award:

Marketers are often most successful at marketing their own marketing.

Ouch. Not exactly news, perhaps… but I guess it’s oddly reassuring to have your assumptions confirmed. (But also suspicious; hence the caveats.)

Also looks like a strong case for [organisational autopoeisis / black-boxing], with a side-serving of dysfunctional competition ideology:

… companies are not equipped to assess whether their ad spending actually makes money. It is in the best interest of a firm like eBay to know whether its campaigns are profitable, but not so for eBay’s marketing department.

Its own interest is in securing the largest possible budget, which is much easier if you can demonstrate that what you do actually works. Within the marketing department, TV, print and digital compete with each other to show who’s more important, a dynamic that hardly promotes honest reporting.

Capitalism, laydeezangennelmun, amirite? [conger-eel.gif]

To repeat a familiar saw for regular readers: always remember that the “con” in “con-man” is an abbreviation of “confidence”:

Lewis admitted that it’s not all bad. Decisions have to be made, somebody has to lay out a strategy, doubt must stop at some point. For that reason, companies hire overconfident people who act like they know what they cannot possibly know.

But of course, strong social constructionism is blasphemy, right? The idea that major foundational notions of how business works, or how economics and governance works, are just talked into being by fast-mouthed hustlers instinctively preying upon the Emperor’s New Clothes fallacy-plex? UNTHINKABLE.

[ * – Caveats: 1) as a qualitative investigation, this article has a pretty small n; furthermore, 2) the subtext that Farcebork et al are far less effective at manipulation than is currently believed is the sort of story that Farcebork et al might be very pleased to enable; however, 3) I struggle to credit Farcebork et al with a command of political dynamics sufficiently subtle to conceive and execute even a fairly crude psy-ops counterplay of that nature. ]

Schlock & Ore

An archival re-run from 2012 at The Baffler: Will Boisvert on the MIT Media Lab. Boisvert was clearly well ahead of the hype cycle on this topic; it’s a gloriously withering piece.

But while the Lab often seems like a marketing team posing as an academic institution, the corruption is subtler than the mere capture of the ivory tower by commerce. The Lab is a failure by the standards of storied corporate-sponsored R & D outfits like Menlo Park and Bell Labs. Instead, the Lab focuses on what corporations think is cool. […] No matter how ridiculous the Lab’s mockups, its grand schematic of omnipresent computing, sensors, video representation, and interactivity is a thrilling business prospect, promising enormous revenues from a tech network that redefines the meaning of ubiquity. And more than that, it’s an expression of an ideology of consumerism—the commodification of things that once were free and the shift toward a lifestyle of infantile narcissism—that the Lab takes to unprecedented extremes.

It can take a good long while to realise that the emperor is naked. Hell knows that I pranced along in his wake in similar caparison for quite some time.

a house that grows

Paul Dobraszczyk on Graham Caine’s Street Farmhouse eco-structure from the early 1970s:

Even though Caine intended the eco-house to be a model for a new kind of society that embraced self-determination as a fundamental tenet in all aspects of life, it nevertheless failed because of its vulnerability to disorder. The ways in which humans occupy houses is fundamentally unpredictable and thus any regenerative system put in place is at risk of failing. In coming to the conclusion that the only way to be radical is to separate oneself entirely from the corrupt society around you, Caine fell into the trap of seeing self-sufficiency as a strategy for emancipation rather than the reverse. Borrowing his ideas from contemporaneous experiments by NASA to develop space colonies, Caine’s ‘closed-system’ was precisely that – a dead-end of autonomy that could not help but fail because it didn’t allow anything from the outside to enter in. In the end, such connection – compromising and sullying as it undoubtedly is – is in fact vital for a house to grow because, to continue to be healthy, we always need feeding from the outside as much as from within.

An audience with Saint Donna

At Logic Magazine, an interview (by, I think, Moira Weigel?) with none other than Donna Haraway. It’s a good long read, so you should go tuck in to the full thing, but I’mma pull some excerpts here for my own purposes.

On being accused of encouraging “relativism”, and thereby birthing “post-truth”:

Our view was never that truth is just a question of which perspective you see it from. “Truth is perspectival” was never our position. We were against that. Feminist standpoint theory was always anti-perspectival. So was the Cyborg Manifesto, situated knowledges, [the philosopher] Bruno Latour’s notions of actor-network theory, and so on.

“Post-truth” gives up on materialism. It gives up on what I’ve called semiotic materialism: the idea that materialism is always situated meaning-making and never simply representation. These are not questions of perspective. They are questions of worlding and all of the thickness of that. Discourse is not just ideas and language. Discourse is bodily. It’s not embodied, as if it were stuck in a body. It’s bodily and it’s bodying, it’s worlding. This is the opposite of post-truth. This is about getting a grip on how strong knowledge claims are not just possible but necessary — worth living and dying for.


We were at this conference in Brazil. It was a bunch of primate field biologists, plus me and Bruno [Latour]. And Stephen Glickman, a really cool biologist, a man we both love, who taught at UC Berkeley for years and studied hyenas, took us aside privately. He said, “Now, I don’t want to embarrass you. But do you believe in reality?” 

We were both kind of shocked by the question. First, we were shocked that it was a question of belief, which is a Protestant question. A confessional question. The idea that reality is a question of belief is a barely secularized legacy of the religious wars. In fact, reality is a matter of worlding and inhabiting. It is a matter of testing the holding-ness of things. Do things hold or not? 

Take evolution. The notion that you would or would not “believe” in evolution already gives away the game. If you say, “Of course I believe in evolution,” you have lost, because you have entered the semiotics of representationalism — and post-truth, frankly. You have entered an arena where these are all just matters of internal conviction and have nothing to do with the world. You have left the domain of worlding. 

On socialist solutionisms, and/or Fully Automated Luxury Asteroid-Mining:

I’m very pro-technology, but I belong to a crowd that is quite skeptical of the projects of what we might call the “techno-fix,” in part because of their profound immersion in technocapitalism and their disengagement from communities of practice.

Those communities may need other kinds of technologies than those promised by the techno-fix: different kinds of mortgage instruments, say, or re-engineered water systems. I’m against the kind of techno-fixes that are abstracted from place and tied up with huge amounts of technocapital. This seems to include most geoengineering projects and imaginations.

So when I see massive solar fields and wind farms I feel conflicted, because on the one hand they may be better than fracking in Monterey County — but only maybe. Because I also know where the rare earth minerals required for renewable energy technologies come from and under what conditions. We still aren’t doing the whole supply-chain analysis of our technologies. So I think we have a long way to go in socialist understanding of these matters.

On the Stewart-Brandean techno-utopians:

They remain remarkably humanist in their orientation, in their cognitive apparatus, and in their vision of the world. They also have an almost Peter Pan quality. They never quite grew up. They say, “If it’s broken, fix it.” 

This comes from an incapacity to mourn and an incapacity to be finite. I mean that psychoanalytically: an incapacity to understand that there is no status quo ante, to understand that death and loss are real. Only within that understanding is it possible to open up to a kind of vitality that isn’t double death, that isn’t extermination, and which doesn’t yearn for transcendence, yearn for the fix.

There’s not much mourning with the Stewart Brand types. There’s not much felt loss of the already disappeared, the already dead — the disappeared of Argentina, the disappeared of the caravans, the disappeared of the species that will not come back. You can try to do as much resurrection biology as you want to. But any of the biologists who are actually involved in the work are very clear that there is no resurrection

So much to chew over. I now want to go back and re-read everything of hers I’ve ever read, and all the stuff I’ve yet to get round to… though I think I might start by watching Fabrizio Terranova’s recent documentary, of which I was heretofore not aware.

the bag contains no heroes

Siobhan Leddy at The Outline on one of the less-well-known but arguably most important bits of the Le Guinean oeuvre.

(Gonna excerpt fairly generously here, because this blog is my online commonplace book, and I learned about link-rot the hard way… but go read the whole thing for yourself, support online writers etc etc.)

“The Carrier Bag Theory of Fiction,” an essay Le Guin wrote in 1986, disputes the idea that the spear was the earliest human tool, proposing that it was actually the receptacle. Questioning the spear’s phallic, murderous logic, instead Le Guin tells the story of the carrier bag, the sling, the shell, or the gourd. In this empty vessel, early humans could carry more than can be held in the hand and, therefore, gather food for later. Anyone who consistently forgets to bring their tote bag to the supermarket knows how significant this is. […]

Not only is the carrier bag theory plausible, it also does meaningful ideological work — shifting the way we look at humanity’s foundations from a narrative of domination to one of gathering, holding, and sharing. […] Le Guin’s carrier bag is, in addition to a story about early humans, a method for storytelling itself, meaning it’s also a method of history. But unlike the spear (which follows a linear trajectory towards its target), and unlike the kind of linear way we’ve come to think of time and history in the West, the carrier bag is a big jumbled mess of stuff. One thing is entangled with another, and with another.


The only problem is that a carrier bag story isn’t, at first glance, very exciting. […] As well as its meandering narrative, a carrier bag story also contains no heroes. There are, instead, many different protagonists with equal importance to the plot. This is a very difficult way to tell a story, fictional or otherwise. While, in reality, most meaningful social change is the result of collective action, we aren’t very good at recounting such a diffusely distributed account.

(This is what I was talking about here, and many times before — we lack a narratology that can handle systemic causalities.)

The meetings, the fundraising, the careful and drawn-out negotiations — they’re so boring! Who wants to watch a movie about a four-hour meeting between community stakeholders?

(I know, right? But nonetheless there is a market for novels that do exactly that, as KSR’s career indicates… )

The introduction of a singular hero, however, replicates a very specific and historical power relation. The pioneers and the saviors: likely male, likely white, almost certainly brimming with unearned confidence. The veneration of the hero reduces others into victims: those who must be rescued. […] The carrier bag story, with its lack of heroes, is a collective rather than individualist endeavor.

And on to the end with a mention of Saint Donna, still stayin’ with the trouble.