The modern world, cultural theorists tell us, has been characterized by the disenchantment of the natural world. In fact, this disenchantment was accompanied by a Romantic enchantment of the social word. Mimesis gave way to poiesis. We can see this more readily when we recognize, following Charles Taylor for example, that enchantment is a matter of meaning as much as it is a matter of magic.
Modern technology disenchanted the natural world and enchanted the social world. Meaning was no longer a feature of the world to be merely perceived and inhabited by human beings. It became a subjective reality imposed and fabricated by human beings. We necessarily became artists of the self.
Digital technology disenchants the social world and enchants the technological world. Meaning is no longer subjectively experienced. Claude Shannon’s divorce of meaning from information in digital communication is recapitulated in the human experience of digital technology; it is the founding myth that contains the truth that illuminates the world. Meaning is kicked out of the human realm and displaced onto the technological, from whence it is imposed upon us. We can no longer believe in the romantic project of self-making and self-fulfillment. Poiesis gives way to an inverted mimesis. We no longer imitate, we are the imitated, sculpted in data by algorithmically powered “intelligent” machines.L. M. Sacasas
We hold, first, that the “religion of the Singularity” is not new—it must be understood as a symptom of neoliberal rationality in the Information Age. Second, we argue that the same neoliberal logic is exemplified by recent developments in the urban process, its value flows, and its associated forms of governance. Finally, we conclude that to surpass the contradictions of info-capitalism that unfold in the ideology of the Singularity and of tech-infused urban life, we can turn to alternative models of ownership. Only by wresting back control of information and space can we begin to build radical alternatives to Singularitarian reduction.Claudel & Shafer (2019), “A Rumble in the Taupe Hum of Info-Capital: On Reduction and the Neoliberal City“. Journal of Design and Science.
Shoshana Zuboff’s back in town, and not a moment too soon:
By now [surveillance capitalism] no longer restricted to individual companies or even to the internet sector. It has spread across a wide range of products, services, and economic sectors, including insurance, retail, healthcare, finance, entertainment, education, transportation, and more, birthing whole new ecosystems of suppliers, producers, customers, market-makers, and market players. Nearly every product or service that begins with the word “smart” or “personalised”, every internet-enabled device, every “digital assistant”, is simply a supply-chain interface for the unobstructed flow of behavioural data on its way to predicting our futures in a surveillance economy…
“But does it scale?” Of course — indeed, scaling is all it does. “Smart Cities”, anyone?
Surveillance capitalism moves from a focus on individual users to a focus on populations, like cities, and eventually on society as a whole. Think of the capital that can be attracted to futures markets in which population predictions evolve to approximate certainty.
This has been a learning curve for surveillance capitalists, driven by competition over prediction products. First they learned that the more surplus the better the prediction, which led to economies of scale in supply efforts. Then they learned that the more varied the surplus the higher its predictive value. This new drive toward economies of scope sent them from the desktop to mobile, out into the world: your drive, run, shopping, search for a parking space, your blood and face, and always… location, location, location.
The evolution did not stop there. Ultimately they understood that the most predictive behavioural data comes from what I call “economies of action”, as systems are designed to intervene in the state of play and actually modify behaviour, shaping it toward desired commercial outcomes.
” …the visual remnants of vaporwave have long outlasted its radical ideological underpinnings. Almost immediately, its pastel, geometric, softcore aesthetics were gobbled up by media platforms, in particular the image-driven platforms Tumblr and Instagram. The pastiche compositions of Arizona Iced Tea cans and old Windows desktops were very quickly made available on all these commercial interfaces, which were not only feeding on a countercultural art movement—they were likewise consuming the ghosts of an internet they had long since murdered. The critique offered by vaporwave—its defiant sense of utopia—was immediately and effectively erased, leaving only a commodified, nostalgic aesthetic. And this aesthetic detritus, its millennial pink, Memphis-esque shapes and squiggles made entirely for Instagram, became cold, devoid of joy and playfulness, something the Consumer Aesthetic Research Institute, an ad hoc, Discord-based volunteer group which runs a popular series of blogs and Facebook pages cataloging various aesthetic tendencies across the 1990s, 2000s, and 2010s, simply calls the “bougie design aesthetic.”
Jameson, as I’ve mentioned, saw this coming, and he teaches us a fairly succinct lesson about the demise of vaporwave:
This omnipresence of pastiche is not incompatible with a certain humor, however, nor is it innocent of all passion: it is at the least compatible with addiction—with a whole historically original consumers’ appetite for a world transformed into sheer images of itself. . . . It is for such objects that we may reserve Plato’s conception of the “simulacrum”. . . Appropriately enough, the culture of the simulacrum comes to life in a society where exchange value has been generalized to the point at which the very memory of use value is effaced, a society of which Guy Debord has observed, in an extraordinary phrase, that in it “the image has become the final form of commodity reification.”
If Guy Debord, in other words, had lived to see Instagram, he would have absolutely lost his gourd. I barely need to mention the dark side of the platform, the side that leaves people lining up for hours just to get a selfie, that has changed how we design products, furniture, even buildings and neighborhoods—all of this is well-documented. What is not so obvious is the way Instagram recycles the original aesthetics, indeed the political ethos, that arose from vaporwave and even the early internet itself, into a decontextualized set of images: the internet has become nostalgia in search of a platform.”Kate “McMansionHell” Wagner at The Baffler.
“For Singularity to have a positive outcome requires a belief that, given enough power, the system will somehow figure out how to regulate itself. The final outcome would be so complex that while we humans couldn’t understand it now, “it” would understand and “solve” itself. Some believe in something that looks a bit like the former Soviet Union’s master planning but with full information and unlimited power. Others have a more sophisticated view of a distributed system, but at some level, all Singularitarians believe that with enough power and control, the world is “tamable.” Not all who believe in Singularity worship it as a positive transcendence bringing immortality and abundance, but they do believe that a judgment day is coming when all curves go vertical.
Whether you are on an S-curve or a bell curve, the beginning of the slope looks a lot like an exponential curve. An exponential curve to systems dynamics people shows self-reinforcement, i.e., a positive feedback curve without limits. Maybe this is what excites Singularitarians and scares systems people. Most people outside the Singularity bubble believe in S-curves: nature adapts and self-regulates, and, for example, when a pandemic has run its course, growth slows and things adapt. They may not be in the same state, and a phase change could occur, but the notion of Singularity—especially as some sort of savior or judgment day that will allow us to transcend the messy, mortal suffering of our human existence—is fundamentally a flawed one.“