… there are always three elements that create that sensation: one is a promise of escape and transformation. A different, better life in different, better circumstances. The other is there is a sense of grace, effortlessness, all the flaws and difficulties are hidden. And the third is mystery. Mystery both draws you in and enhances the grace by hiding things.
Another way of thinking about glamour is to think about the origins of the word glamour. Glamour originally meant a literal magic spell that made people see something that wasn’t there… As the word became a more metaphorical concept, it always retained that sense of magic and illusion. And where the illusion lies is in the grace; in the disguising of difficulties and flaws.
Glamour is always driven by some form of dissatisfaction. In order to imagine your life as different and better you have to be willing to acknowledge that it’s not perfect. You have to have some sense of discontent. And you also have to have the imaginative space — the permission to feel that actually could be different. Now, that may be kind of a true fantasy, something that couldn’t really happen. But a lot of times it’s just something that’s improbable or distant.
One form of dissatisfaction is boredom. Another form is hardship, and those things can go together because people who have difficult lives often have an element of that as a kind of drudgery at work…
… from the ‘20s through the mid-60s, in the general popular culture the idea of the future was glamorous. There are still parts of the popular culture where you will find futurism being glamorous today. But they tend to be niches and subcultures. You have the the extropian radical life extension kind of people, and they have a sort of glamorous notion of the future. But I think even in mainstream science fiction, what interests people about the future is less that it’s glamorous and ideal and more that it’s different. So they’re exploring different settings, but not necessarily ones that have an element of utopianism or idealism to them.Some big excerpts from an interview with Virginia Postrel at Paleofuture