go beyond the injunction of innovation

An interview with the principals of the Design Friction atelier:

When we teach Design Fiction or Speculative Design in schools, as many design educators have certainly heard it before us, there is a common misconception among students about these types of design postures. Since Speculative Design productions aren’t for sale, it would mean there is no practical nor professional application. We disagree.

In fact, without epiloging on the difference between problem-solving – the current dogma in design education and training – and problem-framing, we believe the latter is crucial regarding current emergencies and crises, climate breakdown being the first one of them.

In this sense, we think an applied Speculative Design (or Design Fiction) – with all our sincere apologies to the ones who will faint after reading this oxymoron – is especially well suited for public organisations. This approach might help NGOs and civic movements in their advocacy actions to help in highlighting preferable perspectives or revealing the consequences of the status quo […]

Speculative Design or Design Fiction also might support local or national governments, as well as state departments, to build future-proofed and more-than-human-centred policies. Speculative Design and Design Fiction go beyond the injunction of innovation, as creating and maintaining the public goods and the commons requires long-term thinking and radical alternatives. These forms of design are both a complement to Service Design, growing in public innovation programs, and a counterpoint to the limited and limiting perspective of “user-centric” design, that is inflating in the public realm.

Pulling this out as a quotable riposte to the inevitable “well, it’s just critique masquerading as design, isn’t it?” complaints… SD/DF approaches are going to form an important part of my work in the years ahead, and thus I assume I’ll find myself making that argument about social goods many times over.

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