[The artist formerly known as Grimes] plans to eventually take up the name of the main character in her book series, an elaborate mythology comparable to J.R.R. Tolkien’s Lord Of The Rings. It sounds like the books will have a soundtrack, too: “Only, the songs will come first. It’ll be like Sailor Moon and Game Of Thrones, and yeah, it’s super, super pretentious….” Relatedly, “I call branding that is art, lore. Prince has lore. Rihanna has great lore. It’s essentially world building. It’s my favorite art form.”
TafkaG has been in some sort of relationship with Elongated Muskrat, which is probably the infection vector in this case — both of the worldbuilding stuff, and also the gravitation toward some sort of meme-ready edgelordism. I think we can expect to see the notion of “lore” get some rapid traction in the cultural world, even if only for a season or so… but “worldbuilding”, as a label for a hard-to-define bundle of practices, is going mainstream faster than I expected, which presents both opportunities and difficulties. It’s an interesting moment for science fiction (and the scholarship and criticism thereof), too, because there’s no escaping where that concept originated.