Away from the frontiers and mythology of Enlightenment, the meaning of ‘rationality’ (and hence ‘irrationality’) becomes difficult to pin down. You can resort to the otherworldly ideas of logic and mathematics floating free from all politics and culture. But the academic study of ‘rational choice’ makes little sense once diverted from the kinds of strategic problem – war and profit – it has long been tasked with solving. When we reflect on how we actually live, it becomes all the harder to identify what an ‘irrational’ action or choice might be. Smith wonders ‘whether an anthropologist external to our cultural world would, in studying us, be able to make sharp distinctions among the horoscope, the personality quiz and the credit rating’, or even be able to tell ‘whether we ourselves clearly understand how they differ’. Equally, it isn’t clear how one would distinguish between the scientific societies of the 17th century, to which so much subsequent progress is owed, and, say, a website dedicated to picking through the evidence that vaccines cause autism. Understood purely as ‘culture’ or as ‘behaviour’, rationality becomes ritual or (as the nudgers have it) habit, and ‘irrationality’ is just a pejorative term for the habits we consider bad.
6: In oral societies, freedom is conformity to communal standards. In the culture of print, to be free is to choose for oneself. In digital culture, freedom is relief from the obligation to choose.
With the obligatory cynical caveats*, this two-hander article on online advertising at The Correspondent may be a shoo-in for this year’s Most Buried Lede award:
Marketers are often most successful at marketing their own marketing.
Ouch. Not exactly news, perhaps… but I guess it’s oddly reassuring to have your assumptions confirmed. (But also suspicious; hence the caveats.)
Also looks like a strong case for [organisational autopoeisis / black-boxing], with a side-serving of dysfunctional competition ideology:
… companies are not equipped to assess whether their ad spending actually makes money. It is in the best interest of a firm like eBay to know whether its campaigns are profitable, but not so for eBay’s marketing department.
Its own interest is in securing the largest possible budget, which is much easier if you can demonstrate that what you do actually works. Within the marketing department, TV, print and digital compete with each other to show who’s more important, a dynamic that hardly promotes honest reporting.
Capitalism, laydeezangennelmun, amirite? [conger-eel.gif]
To repeat a familiar saw for regular readers: always remember that the “con” in “con-man” is an abbreviation of “confidence”:
Lewis admitted that it’s not all bad. Decisions have to be made, somebody has to lay out a strategy, doubt must stop at some point. For that reason, companies hire overconfident people who act like they know what they cannot possibly know.
But of course, strong social constructionism is blasphemy, right? The idea that major foundational notions of how business works, or how economics and governance works, are just talked into being by fast-mouthed hustlers instinctively preying upon the Emperor’s New Clothes fallacy-plex? UNTHINKABLE.
[ * – Caveats: 1) as a qualitative investigation, this article has a pretty small n; furthermore, 2) the subtext that Farcebork et al are far less effective at manipulation than is currently believed is the sort of story that Farcebork et al might be very pleased to enable; however, 3) I struggle to credit Farcebork et al with a command of political dynamics sufficiently subtle to conceive and execute even a fairly crude psy-ops counterplay of that nature. ]
An archival re-run from 2012 at The Baffler: Will Boisvert on the MIT Media Lab. Boisvert was clearly well ahead of the hype cycle on this topic; it’s a gloriously withering piece.
But while the Lab often seems like a marketing team posing as an academic institution, the corruption is subtler than the mere capture of the ivory tower by commerce. The Lab is a failure by the standards of storied corporate-sponsored R & D outfits like Menlo Park and Bell Labs. Instead, the Lab focuses on what corporations think is cool. […] No matter how ridiculous the Lab’s mockups, its grand schematic of omnipresent computing, sensors, video representation, and interactivity is a thrilling business prospect, promising enormous revenues from a tech network that redefines the meaning of ubiquity. And more than that, it’s an expression of an ideology of consumerism—the commodification of things that once were free and the shift toward a lifestyle of infantile narcissism—that the Lab takes to unprecedented extremes.
It can take a good long while to realise that the emperor is naked. Hell knows that I pranced along in his wake in similar caparison for quite some time.
Paul Dobraszczyk on Graham Caine’s Street Farmhouse eco-structure from the early 1970s:
Even though Caine intended the eco-house to be a model for a new kind of society that embraced self-determination as a fundamental tenet in all aspects of life, it nevertheless failed because of its vulnerability to disorder. The ways in which humans occupy houses is fundamentally unpredictable and thus any regenerative system put in place is at risk of failing. In coming to the conclusion that the only way to be radical is to separate oneself entirely from the corrupt society around you, Caine fell into the trap of seeing self-sufficiency as a strategy for emancipation rather than the reverse. Borrowing his ideas from contemporaneous experiments by NASA to develop space colonies, Caine’s ‘closed-system’ was precisely that – a dead-end of autonomy that could not help but fail because it didn’t allow anything from the outside to enter in. In the end, such connection – compromising and sullying as it undoubtedly is – is in fact vital for a house to grow because, to continue to be healthy, we always need feeding from the outside as much as from within.