A way to sell selling itself, redux

With the obligatory cynical caveats*, this two-hander article on online advertising at The Correspondent may be a shoo-in for this year’s Most Buried Lede award:

Marketers are often most successful at marketing their own marketing.

Ouch. Not exactly news, perhaps… but I guess it’s oddly reassuring to have your assumptions confirmed. (But also suspicious; hence the caveats.)

Also looks like a strong case for [organisational autopoeisis / black-boxing], with a side-serving of dysfunctional competition ideology:

… companies are not equipped to assess whether their ad spending actually makes money. It is in the best interest of a firm like eBay to know whether its campaigns are profitable, but not so for eBay’s marketing department.

Its own interest is in securing the largest possible budget, which is much easier if you can demonstrate that what you do actually works. Within the marketing department, TV, print and digital compete with each other to show who’s more important, a dynamic that hardly promotes honest reporting.

Capitalism, laydeezangennelmun, amirite? [conger-eel.gif]

To repeat a familiar saw for regular readers: always remember that the “con” in “con-man” is an abbreviation of “confidence”:

Lewis admitted that it’s not all bad. Decisions have to be made, somebody has to lay out a strategy, doubt must stop at some point. For that reason, companies hire overconfident people who act like they know what they cannot possibly know.

But of course, strong social constructionism is blasphemy, right? The idea that major foundational notions of how business works, or how economics and governance works, are just talked into being by fast-mouthed hustlers instinctively preying upon the Emperor’s New Clothes fallacy-plex? UNTHINKABLE.

[ * – Caveats: 1) as a qualitative investigation, this article has a pretty small n; furthermore, 2) the subtext that Farcebork et al are far less effective at manipulation than is currently believed is the sort of story that Farcebork et al might be very pleased to enable; however, 3) I struggle to credit Farcebork et al with a command of political dynamics sufficiently subtle to conceive and execute even a fairly crude psy-ops counterplay of that nature. ]

a science designed to solve problems that no longer exist

David Graeber at NYRoB, reviewing Skidelsky’s Money and Government. Graeber’s acid prose is almost always a delight to this household, and this piece has plenty of it — though it is the exact opposite of a hatchet-job review.

On the tautology of monetarism:

The premise that markets will always right themselves in the end can only be tested if one has a commonly agreed definition of when the “end” is; but for economists, that definition turns out to be “however long it takes to reach a point where I can say the economy has returned to equilibrium.” (In the same way, statements like “the barbarians always win in the end” or “truth always prevails” cannot be proved wrong, since in practice they just mean “whenever barbarians win, or truth prevails, I shall declare the story over.”)

On the ideological origins of income tax:

… there’s absolutely no reason a modern state should fund itself primarily by appropriating a proportion of each citizen’s earnings. There are plenty of other ways to go about it. Many—such as land, wealth, commercial, or consumer taxes (any of which can be made more or less progressive)—are considerably more efficient, since creating a bureaucratic apparatus capable of monitoring citizens’ personal affairs to the degree required by an income tax system is itself enormously expensive. But this misses the real point: income tax is supposed to be intrusive and exasperating. It is meant to feel at least a little bit unfair. Like so much of classical liberalism (and contemporary neoliberalism), it is an ingenious political sleight of hand—an expansion of the bureaucratic state that also allows its leaders to pretend to advocate for small government.

And the leakage of economic assumptions into the humanities more broadly:

… by the 1950s and 1960s almost every scholarly discipline in the business of preparing young people for positions of power (political science, international relations, etc.) had adopted some variant of “rational choice theory” culled, ultimately, from microeconomics. By the 1980s and 1990s, it had reached a point where even the heads of art foundations or charitable organizations would not be considered fully qualified if they were not at least broadly familiar with a “science” of human affairs that started from the assumption that humans were fundamentally selfish and greedy.

Schlock & Ore

An archival re-run from 2012 at The Baffler: Will Boisvert on the MIT Media Lab. Boisvert was clearly well ahead of the hype cycle on this topic; it’s a gloriously withering piece.

But while the Lab often seems like a marketing team posing as an academic institution, the corruption is subtler than the mere capture of the ivory tower by commerce. The Lab is a failure by the standards of storied corporate-sponsored R & D outfits like Menlo Park and Bell Labs. Instead, the Lab focuses on what corporations think is cool. […] No matter how ridiculous the Lab’s mockups, its grand schematic of omnipresent computing, sensors, video representation, and interactivity is a thrilling business prospect, promising enormous revenues from a tech network that redefines the meaning of ubiquity. And more than that, it’s an expression of an ideology of consumerism—the commodification of things that once were free and the shift toward a lifestyle of infantile narcissism—that the Lab takes to unprecedented extremes.

It can take a good long while to realise that the emperor is naked. Hell knows that I pranced along in his wake in similar caparison for quite some time.

Cold front

Brighton. Down here for a couple of evenings with C before hitting the rails to Hamburg for a workshop on the politics of scenarios and futurity. Naturally I have acquired a stinking head-cold, and autumn is handing over to winter like a mule handing over to their handler. Insert your own tide-based metaphor here; I’m too bloody tired.

a house that grows

Paul Dobraszczyk on Graham Caine’s Street Farmhouse eco-structure from the early 1970s:

Even though Caine intended the eco-house to be a model for a new kind of society that embraced self-determination as a fundamental tenet in all aspects of life, it nevertheless failed because of its vulnerability to disorder. The ways in which humans occupy houses is fundamentally unpredictable and thus any regenerative system put in place is at risk of failing. In coming to the conclusion that the only way to be radical is to separate oneself entirely from the corrupt society around you, Caine fell into the trap of seeing self-sufficiency as a strategy for emancipation rather than the reverse. Borrowing his ideas from contemporaneous experiments by NASA to develop space colonies, Caine’s ‘closed-system’ was precisely that – a dead-end of autonomy that could not help but fail because it didn’t allow anything from the outside to enter in. In the end, such connection – compromising and sullying as it undoubtedly is – is in fact vital for a house to grow because, to continue to be healthy, we always need feeding from the outside as much as from within.

Science fiction, science fact, and all that's in between …